1. Parties
These Terms and Conditions govern the provision of services by Saint Michael Family Pty Ltd trading as MADE RIGHT (“MADE RIGHT”, “we”, “us”, or “our”) to the Client (“Client”, “you”, or “your”).
Acceptance of a proposal, quotation, statement of work, invoice, payment, email instruction, project commencement, or continued use of services constitutes acceptance of these Terms and Conditions.
2. Services
MADE RIGHT provides services including, but not limited to:
- Website design and development
- E-commerce website development
- Website maintenance and support
- Search Engine Optimisation (SEO)
- Generative Engine Optimisation (GEO)
- AI Search Optimisation
- Website content creation
- Copywriting
- Blog and article writing
- Landing page design and development
- Social media profile setup and optimisation
- Social media content creation
- Lead generation
- Marketing automation
- CRM setup and integration
- Google Business Profile setup and optimisation
- Domain registration and management
- Web hosting management
- Google Workspace setup and administration
- Business email setup and migration
- Analytics and reporting
- Conversion optimisation
- Digital consulting
- Website compliance implementation
Services will be provided in accordance with the relevant proposal, quotation, invoice, statement of work, or written instructions.
3. Platform Selection
MADE RIGHT specialises in selecting the most appropriate digital platform for each project rather than promoting a single technology solution.
Depending on the Client’s requirements, solutions may be developed using platforms including:
- Shopify
- Wix
- Lovable
- WordPress
- Custom-built solutions
- Other suitable technologies
Platform recommendations are based on:
- Business objectives
- Budget
- Functional requirements
- Scalability
- SEO opportunities
- GEO opportunities
- Ease of management
- E-commerce requirements
- Long-term growth objectives
The Client acknowledges that different platforms have different capabilities, limitations, costs, functionality, and future development opportunities.
MADE RIGHT may recommend a platform different from the Client’s initial preference where, in MADE RIGHT’s professional opinion, it is better suited to achieving the Client’s objectives.
No platform selection guarantees rankings, enquiries, leads, sales, revenue, AI visibility, or business outcomes.
4. Scope of Work
Project scope will be outlined within proposals, quotations, statements of work, invoices, or written communications.
Any work requested outside the agreed scope may be treated as a variation and may incur additional charges.
Email approvals, text messages, written instructions, and verbal directions may constitute approval of additional work.
5. Client Responsibilities
The Client agrees to:
- Provide accurate information;
- Provide timely approvals;
- Supply content, images, logos, credentials, and assets when required;
- Ensure supplied materials do not infringe copyright, trademark, privacy, or other legal rights;
- Review and approve work within a reasonable timeframe.
MADE RIGHT is not responsible for delays arising from slow approvals, unavailable content, restricted access, or incomplete information supplied by the Client.
6. Fees and Payment
Unless otherwise agreed:
- Deposits may be required before work commences;
- Progress payments may be required during projects;
- Ongoing services may be charged monthly in advance;
- Invoices are payable within seven (7) days of issue.
MADE RIGHT reserves the right to suspend services where invoices remain unpaid.
Ownership of deliverables does not transfer until all outstanding amounts have been paid in full.
7. Website Ownership and Ongoing Growth Services
Option 1 – Website Purchase
Clients may engage MADE RIGHT to develop a website as a standalone project.
Upon full payment:
- The Client owns the website;
- Administrative access will be provided;
- The Client may self-manage the website;
- The Client may engage another provider.
The Client acknowledges responsibility for future updates, maintenance, content, SEO, GEO, hosting, security, and platform management unless separately engaged.
Option 2 – Ongoing Growth Partnership
The key point of difference offered by MADE RIGHT is ongoing optimisation and growth.
Unlike traditional website developers who complete a website and conclude their involvement, MADE RIGHT focuses on continuous improvement and long-term digital performance.
This may include:
- Website improvements
- SEO
- GEO
- AI search optimisation
- Content updates
- New content creation
- Lead generation
- Technical optimisation
- User experience improvements
- Conversion optimisation
- Analytics and reporting
- Competitor analysis
- Strategic recommendations
The Client acknowledges that meaningful digital growth is typically achieved through continuous optimisation rather than a one-off website build.
8. Digital Asset Ownership
Subject to payment of outstanding invoices, the Client retains ownership of:
- Website assets
- Domain names
- Google Workspace accounts
- Business email accounts
- Social media accounts
- Google Business Profiles
- Customer databases
- Leads and enquiries
- Website content
- Advertising accounts
- Analytics accounts
MADE RIGHT does not claim ownership of Client-owned digital assets.
MADE RIGHT’s expertise lies in the creation, management, optimisation, improvement, reporting, SEO, GEO, content creation, and ongoing growth of those assets.
9. Social Media Profile Setup and Ownership
Where requested, MADE RIGHT may assist with:
- Social media account setup
- Social media profile creation
- Profile optimisation
- Branding alignment
- Content creation
- Content scheduling
- Platform integration
This may include platforms such as:
- Facebook
- Instagram
- LinkedIn
- TikTok
- YouTube
- Pinterest
- X (formerly Twitter)
- Threads
- Google Business Profile
The Client remains the owner of all social media accounts, followers, audiences, reviews, advertising accounts, account data, and associated digital assets at all times.
Any access granted to MADE RIGHT is solely for service delivery purposes.
The Client may revoke access at any time.
Unless specifically agreed in writing, MADE RIGHT does not provide:
- Community management
- Customer service through social media
- Complaint handling
- Ongoing moderation
- Direct message management
Where required, MADE RIGHT may recommend specialist community managers or social media agencies.
MADE RIGHT cannot guarantee audience growth, engagement levels, reach, impressions, enquiries, leads, sales, or other business outcomes.
10. Lead Generation and Tracking
Where MADE RIGHT provides lead generation services, enquiries and leads may pass through MADE RIGHT’s systems for tracking, reporting, attribution, quality assurance, campaign optimisation, and performance analysis.
This may include:
- CRM systems
- Analytics platforms
- Reporting dashboards
- Marketing automation software
- Call tracking systems
- Lead tracking systems
Ownership of Leads
The Client remains the owner of:
- Leads
- Customer enquiries
- Booking requests
- Customer databases
- Sales opportunities
MADE RIGHT does not claim ownership of Client customers, enquiries, leads, or business relationships.
No Guarantee
No guarantee can be made regarding:
- Lead volumes
- Conversion rates
- Sales
- Revenue
- Return on investment
- Customer acquisition costs
11. Website Development
MADE RIGHT will provide website development services with reasonable skill, care, and professional expertise.
Websites may rely upon third-party software, plugins, APIs, hosting providers, browsers, operating systems, and service providers.
Accordingly, MADE RIGHT does not guarantee uninterrupted operation or availability.
12. Domain Name Management
Where MADE RIGHT manages domain registration, transfer, or renewal:
- The Client remains the beneficial owner of the domain;
- MADE RIGHT acts only as administrator or agent;
- Renewal costs remain the Client’s responsibility unless otherwise agreed.
MADE RIGHT is not responsible for losses arising from domain expiry, registrar outages, inaccurate registration information, or unpaid renewal fees.
13. Business Email and Google Workspace
Where MADE RIGHT assists with Google Workspace or business email services:
The Client remains the owner of the account and all associated data.
Administrative access may be granted to MADE RIGHT solely for support and management purposes.
This includes:
- Google Workspace
- Gmail Business
- Business email addresses
- Contacts
- Calendars
- Email aliases
- Associated cloud storage
Ownership remains with the Client at all times.
14. Google Business Profile
Where MADE RIGHT assists with setup, verification, optimisation, or management of a Google Business Profile:
The Client remains the owner of the profile.
Reviews remain the property of the Client.
Photos, posts, profile data, and associated information remain the property of the Client.
MADE RIGHT may be granted Manager or Administrator access solely for service delivery purposes.
15. Hosting and Third-Party Providers
Many services rely on independent third-party providers including:
- Hosting companies
- Domain registrars
- Google services
- Social media platforms
- Analytics providers
- Marketing software providers
- AI platforms
- Payment gateways
MADE RIGHT is not responsible for outages, disruptions, pricing changes, policy changes, data loss, security incidents, or service interruptions caused by third-party providers.
16. SEO, GEO and AI Visibility
No Guarantee of Results
MADE RIGHT will apply its professional expertise, experience, and best-practice methodologies to improve visibility and performance.
However, MADE RIGHT does not guarantee:
- Search rankings
- First-page placements
- Website traffic
- AI citations
- AI visibility
- Leads
- Bookings
- Sales
- Revenue growth
- Commercial outcomes
Why Results Cannot Be Guaranteed
Search engines and AI-powered platforms continually change and update their:
- Algorithms
- Ranking criteria
- Indexing systems
- Content evaluation methods
- User experience requirements
This includes platforms such as:
- Google
- Bing
- Microsoft Copilot
- ChatGPT
- Gemini
- Claude
- Perplexity
- Other AI and search technologies
These changes occur frequently and without notice and are entirely outside MADE RIGHT’s control.
Results may also be affected by:
- Competitor activity
- User behaviour
- Industry changes
- Market conditions
- Website performance
- Content quality
- Hosting environments
- Technical issues
- Government regulation
- Third-party platform changes
Accordingly, no guarantee can be made regarding rankings, visibility, traffic, enquiries, leads, bookings, conversions, revenue, or business performance.
17. Content Creation
MADE RIGHT may provide:
- Website copy
- Blog articles
- Editorial content
- Product descriptions
- Marketing content
- Landing pages
- Social media content
- AI-assisted content
Unless otherwise agreed:
Two rounds of revisions are included.
Additional revisions may incur additional fees.
The Client remains responsible for reviewing and approving all content before publication.
18. Digital Compliance
MADE RIGHT recognises the importance of digital compliance and will use reasonable efforts to ensure commonly required compliance pages are included where appropriate.
These may include:
- Privacy Policy
- Cookie Policy
- Cookie Consent Notice
- Website Terms and Conditions
- Terms of Service
- Website Disclaimer
- Refund Policy
- Shipping Policy
- Marketing Consent Notices
The Client acknowledges:
- MADE RIGHT is not a law firm;
- MADE RIGHT does not provide legal advice;
- Compliance obligations vary between businesses, industries, and jurisdictions.
The Client remains responsible for obtaining independent legal advice where required.
19. Intellectual Property
Upon full payment, the Client owns:
- Approved website content
- Articles created specifically for the Client
- Approved creative assets created specifically for the Client
- Domain names registered on the Client’s behalf
MADE RIGHT retains ownership of:
- Frameworks
- Methodologies
- Processes
- Systems
- Workflows
- Templates
- Internal tools
- Proprietary know-how
A perpetual licence is granted to the Client where required to operate completed deliverables.
20. Portfolio Rights
Unless otherwise agreed in writing, MADE RIGHT may display completed projects within:
- Its website
- Social media
- Marketing materials
- Case studies
- Award submissions
- Business presentations
Confidential information will not be disclosed without permission.
21. Concept Imagery and Portfolio Representation
MADE RIGHT may use concept imagery, artist impressions, stock photography, AI-generated imagery, renders, mood imagery, or inspirational visuals for creative, branding, design, marketing, or presentation purposes.
Such imagery is intended to communicate:
- Design direction
- Style
- Inspiration
- Creative vision
- Brand positioning
Unless expressly stated otherwise:
- Concept imagery does not represent completed client work.
- Artist impressions are illustrative only.
- Stock or AI-generated imagery should not be interpreted as completed installations, builds, products, or projects.
MAKE Bespoke Furniture
For the MAKE Bespoke Furniture website:
- Concept imagery may be used throughout the website, including hero sections, major headings, banners, creative content areas, and design-led visual elements.
- The Portfolio and Completed Works sections are intended to showcase actual projects completed by MAKE Bespoke Furniture.
- MADE RIGHT will use reasonable efforts to maintain a clear distinction between conceptual imagery and completed project photography.
22. Limitation of Liability
To the maximum extent permitted by law, MADE RIGHT shall not be liable for:
- Loss of profits
- Loss of revenue
- Loss of goodwill
- Loss of reputation
- Loss of business opportunities
- Loss of rankings
- Reduced traffic
- Reduced AI visibility
- Search engine penalties
- Data loss
- Third-party software failures
- Hosting failures
- Domain registrar failures
- Indirect or consequential loss
The total liability of MADE RIGHT shall not exceed the fees paid by the Client for the services giving rise to the claim.
23. Indemnity
The Client indemnifies MADE RIGHT against claims arising from:
- Client-supplied materials
- Copyright infringement
- Trademark infringement
- Unlawful content
- Misleading information
- Breaches of law by the Client
24. Confidentiality
Both parties agree to keep confidential information private and not disclose it except where required by law.
25. Australian Consumer Law
Nothing in these Terms and Conditions excludes, restricts, or modifies any consumer guarantee, right, or remedy available under the Competition and Consumer Act 2010 (Cth), Australian Consumer Law, or any other legislation that cannot lawfully be excluded.
Where liability cannot be excluded, MADE RIGHT’s liability is limited to the maximum extent permitted by law.
26. Force Majeure
Neither party shall be liable for delays or failures caused by events beyond their reasonable control, including:
- Natural disasters
- Floods
- Fires
- Internet outages
- Telecommunications failures
- Cyber incidents
- Government actions
- Service provider failures
27. Termination
Either party may terminate ongoing services by providing thirty (30) days written notice.
Upon termination:
- Outstanding invoices become immediately payable;
- Client-owned assets remain the property of the Client;
- Access credentials will be transferred following payment of outstanding accounts;
- Ongoing third-party subscriptions become the responsibility of the Client.
28. Governing Law
These Terms and Conditions are governed by the laws of New South Wales, Australia.
The parties submit to the exclusive jurisdiction of the courts of New South Wales and the Commonwealth of Australia.
Acceptance
By accepting a proposal, quotation, invoice, making payment, issuing instructions, requesting services, or continuing to engage MADE RIGHT, the Client acknowledges that they have read, understood, and agreed to these Terms and Conditions.
MADE RIGHT — a business operated by Saint Michael Family Pty Ltd. Postal address: 302, 75 King Street, Sydney, NSW, 2000, Australia.