Privacy policy.

1. Who We Are

MADE RIGHT is a business operated by Saint Michael Family Pty Ltd, providing:

• Website design and development
• E-commerce development
• Search Engine Optimisation (SEO)
• Generative Engine Optimisation (GEO)
• AI Search Optimisation
• Content creation and copywriting
• Lead generation
• Digital consulting
• Google Business Profile optimisation
• Social media profile setup and optimisation
• Domain and hosting management
• Google Workspace setup and administration
• Website compliance implementation
• Digital growth services

2. Information We Collect

We may collect personal information including:

• Full name
• Business name
• Email address
• Telephone number
• Postal address
• Website address
• Social media profiles
• Project requirements
• Marketing preferences
• Billing information
• Communication history
• Information submitted through website forms
• Information voluntarily provided during consultations or enquiries

We may also collect information relating to:

• Device type
• Browser type
• IP address
• Website usage
• Website interactions
• Pages visited
• Referral sources
• Analytics data

3. How We Collect Information

We may collect information when:

• You complete a website enquiry form
• You request a quote
• You book a consultation
• You subscribe to updates
• You engage our services
• You communicate with us by phone, email, social media, or other channels
• You use our website
• You provide information as part of a project or engagement

Information may be collected directly from you or through authorised representatives acting on your behalf.

4. How We Use Your Information

We may use personal information to:

• Respond to enquiries
• Prepare quotations and proposals
• Deliver services
• Provide project updates
• Manage client relationships
• Improve our website and services
• Conduct analytics and reporting
• Manage lead generation activities
• Administer accounts
• Provide customer support
• Meet legal obligations
• Send relevant business communications

We will only use information for purposes reasonably connected to our business activities.

5. Website Forms and Enquiries

When you submit a form through our website, we may collect information including:

• Name
• Email address
• Phone number
• Business information
• Website information
• Project requirements
• Service requests

Information submitted through forms may be stored within:

• Website systems
• Customer Relationship Management (CRM) systems
• Email platforms
• Lead tracking systems
• Analytics systems
• Reporting dashboards

This information is used to respond to your enquiry and improve service delivery.

We do not sell personal information submitted via website forms.

6. Lead Generation and Marketing Data

Where lead generation, SEO, GEO, advertising, or digital marketing services are provided, we may collect performance information relating to:

• Website visits
• Form submissions
• Advertising interactions
• Campaign performance
• Lead generation activity
• Conversion data

This data assists us in:

• Measuring effectiveness
• Improving performance
• Understanding website behaviour
• Producing reports
• Optimising marketing activity

Where practical, we seek to minimise the amount of personal information collected.

7. Cookies and Website Analytics

Our website may use cookies and similar technologies to:

• Improve website functionality
• Analyse visitor behaviour
• Measure website performance
• Support marketing activity
• Improve user experience

Cookies may collect information such as:

• Device information
• Browser information
• Website interactions
• Session duration
• Pages viewed
• Approximate location information

Users can generally control or disable cookies through browser settings.

Please note that disabling cookies may affect website functionality.

8. Google Analytics and Google Services

We may use services provided by Google including:

• Google Analytics
• Google Tag Manager
• Google Business Profile integrations
• Google Workspace services
• Google Maps
• Google advertising products

These services may collect information relating to website interactions and user behaviour.

Information collected through Google services is governed by Google’s own privacy policies and terms.

Users can learn more about Google privacy practices through Google’s website.

9. Third-Party Platforms

Our website and services may integrate with third-party platforms including:

• Shopify
• Wix
• Lovable
• WordPress
• Meta (Facebook and Instagram)
• LinkedIn
• Google
• YouTube
• CRM systems
• Email marketing platforms
• Analytics platforms
• AI service providers

These providers maintain their own privacy policies and terms of use.

MADE RIGHT is not responsible for privacy practices implemented by third-party providers.

10. Client-Supplied Information

Where Clients provide information relating to customers, employees, suppliers, or other individuals, the Client warrants that they have the legal right to provide that information and authorise its use for the purposes of the engagement.

MADE RIGHT may rely upon the Client’s representation that all supplied information has been lawfully obtained.

11. Copyright and Client-Supplied Materials

Clients remain responsible for all materials supplied to MADE RIGHT.

The Client warrants that they own, or have obtained all necessary rights, permissions, licences, and approvals relating to any materials provided to MADE RIGHT.

This includes:

• Text
• Images
• Photography
• Logos
• Brand assets
• Videos
• Audio files
• Product information
• Testimonials
• Marketing materials
• Intellectual property

MADE RIGHT is entitled to assume that any content supplied by the Client has been lawfully obtained and authorised for use.

MADE RIGHT is not responsible for verifying copyright ownership, trademark ownership, licensing rights, or permissions relating to Client-supplied materials.

12. Disclosure of Information

We may disclose information where reasonably necessary to:

• Contractors
• Developers
• Content creators
• Hosting providers
• Domain registrars
• CRM providers
• Analytics providers
• Payment processors
• Professional advisers
• Regulatory authorities
• Government agencies where legally required

Any disclosure will be limited to what is necessary for the relevant purpose.

13. Overseas Disclosure

Some technology providers used by MADE RIGHT may store information outside Australia.

By using our services, you acknowledge that information may be processed or stored outside Australia by third-party providers.

We take reasonable steps to work with reputable suppliers and service providers.

14. Data Security

MADE RIGHT takes reasonable steps to protect information from:

• Unauthorised access
• Misuse
• Loss
• Interference
• Modification
• Disclosure

Security measures may include:

• Secure hosting environments
• Password protection
• Access controls
• Software updates
• Industry-standard security practices

However, no website, software system, email transmission, or online platform can be guaranteed to be completely secure.

15. Data Retention

We may retain information for as long as reasonably required to:

• Deliver services
• Meet legal obligations
• Resolve disputes
• Maintain business records
• Support ongoing client relationships

Information that is no longer required may be securely deleted or anonymised.

16. Access and Correction

You may request access to personal information we hold about you.

You may also request correction of inaccurate, incomplete, or outdated information.

Requests should be submitted using the contact details below.

We may require reasonable verification of identity before releasing information.

17. Direct Marketing

From time to time, we may send business-related communications, updates, insights, or marketing materials.

Recipients may unsubscribe at any time by:

• Using the unsubscribe link provided; or
• Contacting MADE RIGHT directly.

18. Concept Imagery and Website Content

Some websites developed or managed by MADE RIGHT may contain:

• Stock imagery
• AI-generated imagery
• Concept imagery
• Artist impressions
• Mood imagery
• Visual inspiration content

Such imagery may be used for creative, branding, marketing, or presentation purposes and may not represent completed projects unless specifically identified as such.

For example, websites such as MAKE Bespoke Furniture may utilise concept imagery within banners, headings, and creative sections while reserving portfolio areas for completed project photography.

19. Changes to this Privacy Policy

MADE RIGHT may update this Privacy Policy from time to time.

Any updated version will be published on the website and will take effect from the date of publication.

20. Contact Us

If you have any questions regarding this Privacy Policy or how personal information is handled, please contact:

• MADE RIGHT — A business operated by Saint Michael Family Pty Ltd
• Email: info@maderight.com.au
• Postal address: 302, 75 King Street, Sydney, NSW, 2000, Australia

Privacy Summary

MADE RIGHT collects only the information reasonably required to deliver its services, respond to enquiries, improve digital performance, and support ongoing client relationships.

We respect your privacy, do not sell your personal information, and take reasonable steps to protect the information entrusted to us.